In August 2019, WNWT-LD in New York became the first American station to be assigned a virtual channel of Channel 37 via the digital television Program and System Information Protocol standard, which shows the channel as such on a digital television set. 

WNWT-LD is a New York-licensed weather-formatted independent station (officially a low-power station but operating under a channel sharing arrangement with WJLP). It shares a transmitter facilities at 4 Times Square in midtown Manhattan.

WNWT-LD otherwise broadcasts on VHF channel 3 for their physical channel, which causes no interference for Channel 37 physically.